For press enquiries: Michelle Parks McCourt, michelle@atmosphereproximity.com
For job opportunities: Kim Gross, kimberly@atmosphereproximity.com
For new business opportunities: newbusiness@atmosphereproximity.com
For mobile/social media opportunities: David Bear, davidb@atmosphereproximity.com
Atmosphere Proximity
1285 Avenue of the Americas, 5th Floor
New York, NY 10019
Phone: 212-827-2500
Fax: 212-827-2525
E-mail: info@atmospherebbdo.com
Phone: 212-827-2500
Fax: 212-827-2525
Atmosphere BBDO
1285 Avenue of the Americas, 5th Floor
New York, NY 10019
TARGET
RACE TO THE TARGET 2-DAY SALE
Target wanted a campaign for their 2-Day sale that would stand out from the door busting/low-price messaging of other retailers. They also wanted to highlight the fun and design consciousness of the Target brand and get people pumped to get to their sale by 6am. Meet Cartman. An intrepid little shopper that embarked on exciting pursuits to get to the sale no matter what and encouraged all to join the fun and get to the sale first.
Target.com Experience
Users were introduced to a game featuring Cartman. Made up of 23 animated segments each with their own unique personality, players could decide how Cartman would get to the sale through a series of choices. At the end of the game, they could enter a sweepstakes to win a $25 Gift Card.
Online Advertising
Rich media and standard banners stood out from the online clutter and directed viewers to target.com. Once there, they could play the game to potentially win a $25 Gift Card.
Viral Component
Cartman also existed on YouTube.com. Highlights of his adventures were posted by number, allowing viewers to see which ones they might have missed and collect all of them. At the end of each clip, the viewer was directed to the website to play the actual game. 
See all 20 TouTube clips
Projection Component
Cartman was projected onto buildings from a moving vehicle in cities across the country. Depending on the speed of the vehicle, the projection featured Cartman either jogging on the spot, walking, running or sprinting.
Blog Post
Having completed their own unique game, viewers could post the actual game they played onto their blog or facebook.com page.
